Understanding the Appeal of Your Opponent’s Case Is a Key to Winning at Trial.
Harry Plotkin is a jury consultant who sends out jury tips once a month. I’m not sure how I got on his email list but I’m glad I am. He has very insightful information. This month his focus is on understanding the opposing side in order to avoid giving the jury the impression you do not understand or concede your opponent’s points. Here are some highlights:
“[J]urors believe that you’re conceding any arguments that you don’t rebut or address.”
“Failing to show the jurors that you have considered both sides of the argument leaves the impression that you
haven’t been as fair and objective as jurors expect, and you’ll lose credibility quickly.”
“Winning a mock trial is virtually worthless. The only lesson learned is that you don’t need to strike anyone in jury selection and that the case is perfect as-is. . . . Losing a mock trial is the only way to see which jurors jump ship the quickest, what they find concerning or hard to believe or even hate about your case, and why they feel that way.”
Good luck.
- MUJI 2d Will Try to Address the “Google” Mistrial
- That Case You Settled Could Rise Up and Bite You- Just Ask Toyota
- Court of Appeals Is Again Looking for a New Judge—Just Beware of the Senate
- Utah Law: Law of the Case Doctrine vs. Mandate Rule
- “[W]e see no harm in allowing [counsel] to use a cultural reference as shorthand [in closing argument] . . .
- MUJI 2d Will Try to Address the “Google” Mistrial
- That Case You Settled Could Rise Up and Bite You- Just Ask Toyota
- Court of Appeals Is Again Looking for a New Judge—Just Beware of the Senate
- Utah Law: Law of the Case Doctrine vs. Mandate Rule
- “[W]e see no harm in allowing [counsel] to use a cultural reference as shorthand [in closing argument] . . .




